Top shelf distribution
for top shelf products.

We're at home in cannabis.

Way up north on the rugged coast of California, tucked between the ocean and mountains in the last stronghold of California’s ancient redwoods, cultivators and craftspeople have worked for generations to make Humboldt County what it is today: the source for the finest cannabis products anywhere on the planet. From endless beaches along the Pacific to the tallest forests in the world, Humboldt County is a land of fresh air, big trees, immense wilderness, and the land-loving people who care for it. More than anything, it is this deep love for and connection to the land that we believe has established Humboldt as a global center for high quality cannabis.

For the culture.

Born out of the rich legacy of Humboldt County, UpNorth is a proud ambassador for this special market, its values, and philosophy to the world beyond the Redwood Curtain.

Through the careful curation of our partners and products, we aim to preserve and grow this Humboldt-style ethos far beyond Humboldt County. Unified firstly through a commitment to environmentally responsible cultivation practices, every product from every brand we represent shares in common a discernible level of quality worthy of our namesake — quality that begins with love and ends with happy customers.

Whether or not you are able to make the journey, we invite you to experience Humboldt-quality cannabis by way of UpNorth — the best of Humboldt, and the best of the world.