MISSION STATEMENT

MISSION STATEMENT



Founded in 2015 by two of Humboldt County’s own, UpNorth was created with the vision of providing consumers greater access to premiere craft cannabis products. Set deep within the famed Emerald Triangle — nestled between the Pacific Ocean and the Trinity Alps in the last stronghold of Northern California’s Redwood forest — we rep the best cannabis products anywhere on the planet. 

In line with our mission to increase the availability of these top-tier products for consumers, the UpNorth model enables small local farms, without branding and marketing budgets, to pool resources with UpNorth to put toward marketing and representation, helping to improve the economic viability of smaller scale, higher quality craft operations. Plus, it frees up farmers and producers to do what matters most: create and hone world-class cannabis products.

Despite the collective nature of our organization, every product bearing the UpNorth name shares in common a discernible level of quality worthy of our brand — quality that begins with superior genetics and ends with regular and rigorous third-party lab testing. Likewise, UpNorth's partnering farms are unified through a shared commitment to quality, environmentally responsible cultivation/production practices and a healthy pride in the products they create.